RoseRuth LLC is a street and skate wear brand known for its signature designer skateboard deck collections and bold creative style. Founded in 2021, the brand originally made its mark online through unique deck releases, custom graphics, and a strong artistic identity within skate culture.
After stepping back to evolve, RoseRuth returns in 2025 with renewed vision and its new sub-brand, Dolly Lucifer — the brand for girls who love stuff. Dolly Lucifer brings a playful, feminine edge to skate and smoke culture, offering accessories and gear made to be admired, collected, and lived in.
RoseRuth and Dolly Lucifer move together with purpose, art, and attitude — shaping style for the ones who stand out.